Design and Social Media for the world’s largest pho franchise and sister brand, Jazen Tea
Role:
Graphic Designer and Social Media Manager
Industry:
Food adn Beverage
Challenges
Pho Hoa and Jazen Tea are well-known franchises, but they needed a stronger, more unified brand presence both online and in-store. The challenge was to grow their social media following, create a consistent design system, and give franchise partners the tools to market effectively while staying true to the brand.
My Approach
I worked to establish a clear look and feel for each brand, blending modern design with the personality of the restaurants. I developed standards and documentation so franchise partners could easily maintain consistency across locations. On the digital side, I crafted promotional campaigns, engaging content, and a strong visual identity to connect with their audiences and highlight the joy of Vietnamese food and boba culture.
Results
During my time with Pho Hoa and Jazen Tea, both brands saw their social media followings grow by more than 20%. The design systems I created made it easier for franchise partners to run their restaurants with polished, on-brand materials. The overall marketing efforts not only elevated the brands visually but also drove stronger engagement and community recognition.
Future Plans
The systems and content I helped create continue to support both Pho Hoa and Jazen Tea as they expand. With these foundations in place, there’s room for further innovation in digital engagement, seasonal promotions, and creative campaigns that spotlight the brands’ stories and cultural roots.
Conclusion
This project combined two of my favorite things: design and food. Being able to shape the brand presence of Pho Hoa and Jazen Tea was a rewarding experience, especially as someone who loves Vietnamese cuisine. It gave me the chance to use creativity strategically while celebrating food culture in a way that connects with people.
