Design work supporting GreenLink Education leading schools and nonprofits towards sustainable futures
Role:
Graphic and UX/UI Designer
Industry:
Sustainability Education
Challenges
Greenlink Education came to me with a bold vision, leading schools and nonprofits towards sustainable futures. What they didn’t have yet was a brand or online presence to bring that mission to life. The challenge was to create an identity that felt fresh, approachable, and rooted in community while also standing out in the education and nonprofit space.
My Approach
I started by thinking about growth, connection, and accessibility. The color palette of blue and green was chosen to reflect trust, sustainability, and renewal. I paired that with approachable typography and visuals that felt optimistic and inclusive. From there, I designed a website and supporting collateral that told their story clearly and made their mission easy to connect with.
Results
The new identity gave Greenlink Education a strong, recognizable presence that feels both professional and human. Their website now acts as a central hub for resources and partnerships, while their collateral reinforces the sense of community and sustainability at the heart of their mission. Together, the design reflects their tagline and invites people to join in building a brighter, more connected future.
Future Plans
The brand was designed to grow alongside Greenlink, so it can adapt as their work evolves. Looking ahead, there are plans to expand the website with interactive features, create new outreach materials, and refine the visual identity as their programs and community continue to grow.
Conclusion
This project was especially meaningful to me because it aligns with my own ideals. Creating Greenlink’s brand was about more than visuals, it was about shaping an identity that celebrates community, sustainability, and hope for the future.
