As lead UX/UI designer at Gilmour Craves, a strategic design agency dedicated to delivering insightful and thoughtful solutions, I crafted user-centered digital experiences that aligned closely with clients’ unique needs and goals.
Role:
UX/UI Designer
Industry:
Design Agency
Challenges
At Gilmour Craves, a strategic design agency focused on insight and thoughtful design, I led UX/UI efforts to solve diverse client challenges—from outdated branding to complex digital experiences. The goal was to deeply understand each client’s needs and deliver tailored, user-centered solutions that drive real impact.
My Approach
I collaborated closely with clients and cross-functional teams, combining research, wireframing, and responsive design to create intuitive, engaging platforms. By integrating custom branding, illustrations, and interactive elements, I ensured each solution was both visually compelling and highly usable.
Results
My work revitalized brand identities and digital experiences, leading to increased user engagement and stronger client positioning. Clients benefited from cohesive brand systems and enhanced storytelling that empowered consistent messaging and growth.
Future Plans
The scalable design systems I developed enable clients to evolve with changing digital trends, with opportunities to expand interactive and personalized experiences. I remain focused on delivering user-centric, strategic designs that future-proof client success.
Conclusion
As lead UX/UI designer at Gilmour Craves, I translated client insights into thoughtful, impactful design solutions that elevated brands and digital experiences. My work reflects a balance of creativity, collaboration, and strategic focus, aligned with the agency’s mission.
