Creating a brand for a client means defining their core identity, voice, and visuals to build a cohesive and unique presence that resonates with their audience.
Role:
Graphic Designer
Industry:
Various
Challenges
Defining Clear and Authentic Identity
Helping clients articulate their core values and unique positioning to build a genuine brand foundation.
Aligning Diverse Stakeholders
Managing different visions and priorities to achieve consensus and a unified brand direction.
Ensuring Consistency Across Channels
Maintaining cohesive visuals and messaging across all touchpoints despite multiple collaborators and evolving needs.
My Approach
Discovery and Strategy
Understand the client’s vision, values, and target audience through research and stakeholder interviews. Define the brand’s core identity and positioning to set a strategic foundation. Many of these brands are brand new, making this phase crucial for establishing their direction.
Design and Development
Translate the brand strategy into visual elements such as logo, color palette, typography, and imagery. Develop guidelines for tone of voice and messaging to ensure a cohesive look and feel.
Implementation and Evolution
Roll out the brand system across all channels and touchpoints. Establish processes for consistent application and plan for ongoing refinement based on feedback and market changes.
Results
Branding differs from product design in that it focuses on defining a company’s identity, voice, and visual language, while product design centers on creating functional, user-friendly experiences. I enjoy the unique challenge of branding because it allows me to craft a distinct voice and personality that shapes how people connect with the brand beyond just the interface.
Future Plans
The future of these client brands centers on ensuring a smooth handoff through comprehensive brand guidelines and resources. This support empowers clients to maintain consistency and confidently manage their brands for long-term success.
Conclusion
I help create brands by guiding clients through a strategic process that defines their unique identity and voice, designing cohesive visual and verbal systems, and ensuring they have the tools and support needed to maintain and grow their brand confidently over time.
